Clothing store H&M is getting into the Christmas spirit this year with a video short encouraging people to “come together” — a message that emerges as the nation remains bitterly divided on a multitude of fronts.
The nearly-4-minute video stars actor Adrien Brody, who plays Ralph, a train conductor who finds himself rushing to put on a last-minute Christmas party for disappointed passengers after he announces that snow will delay his train for over 11 hours.
The majority of the video, which is directed by Wes Anderson (director of “The Grand Budapest Hotel,” among other projects), focuses on Brody’s character scrambling to get the surprise in order, collecting a Christmas tree and other decorations to help raise passengers’ spirits.
In the end, Conductor Ralph gets the celebration assembled quite nicely, complete with decorations, hot chocolate, food and a slew of Santa hats; the surprised passengers then assemble to celebrate together at the rear of the train.
At the end of the short, a message comes across the screen that simply reads, “Come together.”
Sure, it’s a marketing ploy by a clothing company intended to promote pieces from H&M’s holiday collection, but the video as well as the message resonate this time of year, especially as the nation comes off the contentious 2016 election.
Relevant Magazine said the video short is “everything you’d expect from Anderson plus a little message about looking out for your neighbors” — and it’s a message Brody is also quite excited about.
“This story may resonate more than ever at a time in the world where we could all do with giving a stranger a hug,” the actor said, according to Ad Week.
H&M certainly isn’t the only company this holiday season to urge unity, with Amazon releasing an ad of its own that plays up a friendship between a priest and an imam, as Faithwire previously reported. We’ll leave you with that video below:
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