It’s a minor miracle this Super Bowl ad ever saw the light of day.
The ad, created by Ram Trucks, is not surprising because it features Harvey, but rather for the fact that God plays a starring role in the commercial. “So God created a farmer,” is the refrain heard throughout the piece, which features Harvey’s voice set to classic middle America imagery.
Harvey refers to earth as “God’s planned paradise,” which is not something often heard in the middle of Super Bowl ads.
The ad focuses on all the qualities that make farmers people of high character – hard working, family oriented, thorough, tough, etc.
Of course, God doesn’t ‘need’ anything – but we won’t nitpick Harvey’s little theological slip. The sentiment is still powerful.
The Super Bowl is one of the few TV events where the people actually want to watch the ads. They’ve become part of the event itself, especially the first commercial break.
To see such an ad that not only portrays farmers in such a positive light, but also God… it’s worth celebrating.
Harvey is one of the best broadcasters in American history, and this commercial captures the beauty of his artform while adding another layer to it.