Majorities of evangelicals, Millennials and southerns are on the same page one it comes to one, key issue: fried chicken.
As it turns out, the majority of each cohort said in a recent poll that fast food chain Chick-fil-A has a positive impact on their communities. Overall, 49 percent of Americans believe this, with just 7 percent saying the impact is negative.
But when it comes to Millennials — the age cohort that is the most likely to see Chick-fil-A in a positive light — 53 percent believe the company’s impact is favorable, with just 10 percent saying it is negative, according to a recent Morning Consult poll.
Meanwhile, a larger share of evangelicals (62 percent) have a positive view of the fast-food joint, Christianity Today noted.
Those in the south are also quite favorable of Chick-fil-A. You can read the full results of the poll here.
Morning Consult noted that the food chain fares well among Millennials, despite the 2012 debate over CEO Dan Cathy’s public position against same-sex marriage. As you might recall, Cathy’s comments sparked nationwide debates as well as counter-protests.
This is all especially fascinating considering that Millennials have been the most supportive of gay nuptials, yet still appear to want to “Eat Mor Chikin,” as one of the company’s famous slogans goes.
“What’s interesting about the paradox of Chick-fil-A is that, in many ways, it’s probably one of the most socially advanced companies in terms of treatment of employees and its role in the community,” Thomas Ordahl, chief strategy officer of Landor, a brand consulting firm, told Morning Consult. “And yet its founder has a position that is quite dissonant with most people in the U.S.”
It appears Millennials aren’t all that concerned.