Faithwire
  • Watch
  • Go!
  • Podcasts
  • Newsletter
  • Contact Us
  • Facebook
  • Twitter
  • YouTube
  • Instagram
  • SCOTUS
  • Life
  • Religious Liberty
  • News
  • Politics
  • Faith
  • Opinion

Liberty University Considering Dropping Nike Contract Over Kaepernick Ad

Photo by Alex Wong/Getty Images
Photo by Alex Wong/Getty Images
Share Tweet
By Tré Goins-Phillips
Editor

September 10, 2018

Liberty University could be the next Christian college to drop Nike over the athletic brand’s latest ad campaign featuring former San Francisco 49ers quarterback Colin Kaepernick.

In a statement to USA Today, university president Jerry Falwell, Jr., said he is now considering cutting ties with the apparel brand “if Nike really does believe that law enforcement in this country is unfair and biased.”

Christian College Drops Nike After Kaepernick Ad: ‘We Are Ashamed of Them’

“If we have a contract, we’ll honor it,” he continued, “but we strongly support law enforcement and strongly support our military and veterans who died to protect our freedoms and if the company really believes what Colin Kaepernick believes, it’s going to be hard for us to keep doing business with them.”

Believe in something. Even if it means sacrificing everything. #JustDoIt pic.twitter.com/x5TnU7Z51i

— Colin Kaepernick (@Kaepernick7) September 5, 2018

In the two-minute ad, Kaepernick narrates a series of acts of athletic heroism across the country.

The video ends with the former NFL player, who was the first athlete to take a knee during the national anthem to raise awareness about racial injustice and has worn socks depicting police officers as pigs, saying, “Believe in something, even if it means sacrificing everything.”

Falwell told The News & Advance he plans to talk with Liberty’s legal department to determine whether the university could negotiate its way out of the contract with Nike, which was signed in 2014, though he admitted the school might be stuck with the Oregon-based company.

‘American Sniper’ Wife Breaks Silence, Sends Scorching Letter to Nike, Colin Kaepernick

“If they are just trying to make money off the attention that former quarterback Colin Kaepernick has been receiving,” Falwell said, ‘then we understand that that’s just marketing and we’ll probably overlook it.”

Falwell’s consideration comes just days after the College of the Ozarks, based in Lookout Point, Missouri, ended its contract with Nike because the brand “is ashamed of America,” according to the school’s president, Jerry C. Davis.

Latest

  • Entertainment

    ‘Full-On, Openly Satanic’: Sam Smith ‘Unholy’ Grammy Performance With Devils, Horns Called ‘Diabolical’

  • News

    ‘It Blows My Mind’: Complete Strangers Miraculously Save Hockey Player During Pick-Up Game

  • Faith

    Mom Turns Teen Over to Cops After He Allegedly Carjacks Pastor: ‘The Hardest Thing But the Best Thing’

  • News

    Charges Dropped Against Christian Woman Arrested After Silently Praying in Her Head Outside Clinic — but She Plans to Continue the Battle

  • Entertainment

    What’s the Biggest Mistake Christians Make When Balancing Truth & Love? Christian Singer Mike Donehey Unveils His Take


Sponsored
Sponsored

Newsletter
Signup

Sidebar

Recent Posts

  • ‘Full-On, Openly Satanic’: Sam Smith ‘Unholy’ Grammy Performance With Devils, Horns Called ‘Diabolical’
  • ‘It Blows My Mind’: Complete Strangers Miraculously Save Hockey Player During Pick-Up Game
  • Mom Turns Teen Over to Cops After He Allegedly Carjacks Pastor: ‘The Hardest Thing But the Best Thing’
  • Charges Dropped Against Christian Woman Arrested After Silently Praying in Her Head Outside Clinic — but She Plans to Continue the Battle
  • What’s the Biggest Mistake Christians Make When Balancing Truth & Love? Christian Singer Mike Donehey Unveils His Take

Archives

  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • July 2016
  • June 2016
  • May 2016

Categories

  • Christian Persecution
  • Coronavirus
  • Culture
  • culture
  • Entertainment
  • Faith
  • Faith
  • Family
  • George Floyd
  • Go!
  • Israel
  • Life
  • Life
  • Lifestyle
  • Media
  • Men
  • Mission Haiti
  • News
  • News
  • Opinion
  • P.O.V
  • Politics
  • Politics
  • Sponsored
  • Sports
  • Virtue
  • Women

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Navigation

  • Watch
  • Go!
  • Podcasts
  • Newsletter
  • Contact Us
  • Staff
  • Privacy Policy
  • Terms of Service

Follow Us

  • Facebook
  • Twitter
  • YouTube
  • Instagram

Subscribe to the Newsletter

Sign up to get our newsletter your inbox every day.

Newsletter Signup

Do you want to read
more articles like this?