Pop singer Céline Dion is launching a new line of children’s clothing, and she announced the partnership with Nununu with a creepy, Orwellian advertisement.
In the commercial, which first aired Tuesday, Dion declares, “Our children — they are not really our children, as we are all just links in a never-ending chain that is life.”
“For us,” she continues, “they are everything. But in reality, we are only a fraction of their universe. We miss the past; they dream of tomorrow.”
Then, standing in a neonatal unit flanked by male and female symbolism, the Canadian recording artist says, “We may thrust them forward into the future, but the course will always be theirs to choose.”
While Dion is in the hospital, which she presumably broke into because security guards are trying to find her, the entertainer blows black glitter into the air, magically changing the babies’ pink and blue outfits to black and white, gender-neutral clothes.
All of this happens as a children’s lullaby plays faintly and eerily in the background.
Dion explained during an interview with CNN that she was inspired to design a gender-neutral clothing line after taking her twin sons to Disney World.
Rather than go straight for the superheroes, the singer recalled, her 8-year-old boys were interested in meeting the princesses and Minnie Mouse.
“And then I said, ‘But what about Mickey?’” Dion said. “They replied, ‘Oh, we like Mickey, but can we be…’ And I end up saying to myself, ‘You know what, it’s OK.’ You know why it’s OK? Because they’re talking, they’re finding themselves.”
Dion explained it’s important for parents to let their children inform them about “what they feel like.”
“You don’t know what they’re going to become later,” the 50-year-old celebrity said. “You don’t want for them to have a problem of growth and say, ‘I’m supposed to be like that. I’m supposed to say that. I’m supposed to dress like this. Because I’m a guy, I’m a boy, I’m supposed to do…’ No. No. You don’t know. Let people be who they are as quick and as soon as possible.”
The new line, according to the description on the Nununu website, “liberates children from the traditional roles of boy/girl, and enables younger people to grow on values of equality with the freedom to strengthen their own power of personality based on mutual respect.”
The gender-neutral clothes are available now for order.