Pro-choice proponents at the Agenda Project Action Fund, an organization that supports Planned Parenthood, generated instant reaction after one of the more disturbing pro-choice ads in recent memory went viral. The ad, which you can see HERE, depicts a sweet, adorable baby girl with the caption “she deserves to be a choice.”
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Agenda Project Action Fund’s ad starts off rather sweetly with a video of a cute baby captioned “She deserves to be … loved.”
The video continues and the caption changes to “She deserves to be … wanted.”
Then, rather abruptly and shockingly, the caption changes to “She deserves to be … a choice.”
It closes out with a call to action, namely to “#StandWithPP.”
The ad is three-years-old, but gained traction after Obianuju Ekeocha, a Nigerian pro-life activist, posted the video to her Twitter feed. “This is by far the creepiest pro-abortion Ad I’ve ever see…” the activist wrote.
This is by far the creepiest pro-abortion Ad I’ve ever see… pic.twitter.com/UXnthMKrIU
— Obianuju Ekeocha (@obianuju) November 9, 2018
The 40-second video quickly lit up Twitter with a range of people talking about it, including retweets from Greg Abbott, the Governor of Texas, and Patricia Heaton, an actress.
“Um…which ghoul at @PPFA decided this was a good idea? “Let’s show a beautiful infant girl, then list the criteria she needs to meet in order to avoid being aborted!” Patricia Heaton tweeted.
Um…which ghoul at @PPFA decided this was a good idea? "Let's show a beautiful infant girl, then list the criteria she needs to meet in order to avoid being aborted!" https://t.co/kjy7Q9SyYS
— Patricia Heaton (@PatriciaHeaton) November 10, 2018
Kaya Jones, an actress, tweeted “Please brace yourself. This is the most demonic thing. Evil pure evil. The new Planned Parenthood ad AP Action Fund.”
Please brace yourself. This is the most demonic thing. Evil pure evil. The new Planned Parenthood ad AP Action Fund. pic.twitter.com/k6JpR2FDjN
— Kaya Jones (@KayaJones) November 10, 2018
“This ad looks like it ought to have been created by an anti-abortion group or a satire show to make pro-choice people seem like horrifying zealots. But it wasn’t,” Alexandria DeSanctis, a writer for the National Review tweeted.
This ad looks like it ought to have been created by an anti-abortion group or a satire show to make pro-choice people seem like horrifying zealots. But it wasn’t. They did it themselves. Sometimes, the pro-abortion movement really shows itself for what it is. Believe them. https://t.co/SUXfb0lQhj
— Alexandra DeSanctis Marr (@xan_desanctis) November 11, 2018
Matt Walsh also gave his two cents, writing an essay for the Daily Wire in which he argued “It presents human life — wondrous, miraculous life — and says, ‘Yes, it is good to kill this person.'”
He further points out the evil it represents arguing “It shows us not a ‘clump of cells’ but a baby.”
“It calls the baby ‘she,’ not ‘it’ or ‘that thing.’ It seems almost to go out of its way to highlight the beauty and livability of the child. It presents human life — wondrous, miraculous life — and says, ‘Yes, it is good to kill this person.'”
“This is what every pro-abortion ad says, and what every pro-abortion person believes, even if they will not be so forthright about it. We should give the Agenda Project credit for being open and honest about what they believe and support.”