Gillette’s new video ad has set the internet ablaze, adding fuel to the already heated discussion surrounding so-called “toxic masculinity.” And while opinions differ on the razor brand’s vision of “The Best Men Can Be,” one pro-life organization was quick to note how Gillette’s parent company, Procter & Gamble, falls tragically short of the masculine ideal.
On Wednesday, the Radiance Foundation accused Procter & Gamble of promoting “toxic feminism” by donating a whopping $333,665 to abortion giant Planned Parenthood, according to its last reported financial statement.
Toxic masculinity is doing nothing to stop the most defenseless from being bullied and killed by the leading source of…
“Toxic masculinity is doing nothing to stop the most defenseless from being bullied and killed by the leading source of toxic feminism—Planned Parenthood,” the pro-life group wrote in a Facebook post.
The #GilletteAd denouncing "toxic masculinity" is ironic considering @ProcterGamble funds the most toxic form of feminism–abortion. Toxic masculinity is allowing a billion-dollar abortion giant–@PPFA–to bully the defenseless. https://t.co/Xi3qZxeMK4 #Prolife #TheBestMenCanBe pic.twitter.com/kLIEEjV6Sk
— Radiance Foundation (@lifehaspurpose) January 16, 2019
In a blog post Wednesday, the Radiance Foundation further highlighted the hypocrisy of Procter & Gamble’s recent effort to implore men to be better.
“… Gillette’s parent company, Procter & Gamble (P&G), has funded ‘toxic masculinity’ on networks that reek of it like MTV and BET. Ten years ago P&G executives wanted to know from the public if they should act morally and withdraw their ad dollars from those two networks which are still drenched in sex, violence and profanity. They needed a poll to see if they should act responsibly?”
The post goes on to explain how the new ad gets “toxic masculinity” wrong:
“One of the most destructive forms of (actual) ‘toxic masculinity’ is when men reject their responsibilities as fathers, abandoning the life they helped to create. Toxic masculinity is doing nothing to stop the most defenseless from being bullied and killed by the leading source of toxic feminism—Planned Parenthood. Yet P&G (headquartered in Cincinnati) funds, through the Greater Cincinnati Foundation it co-founded, the violence of abortion. In the latest reported year, P&G empowered Planned Parenthood’s abortion business with $333,665 in donations; that’s $315,815 to Planned Parenthood of Southwest Ohio and another $17,850 to the Planned Parenthood Federation of America. (Go to 2ndvote.com to find out where corporate America funnels its money). It also gave a massive $865,225 to another population control entity, Population Services International, which heavily pushes abortion in poor countries.”
The Radiance Foundation’s findings add a whole new layer to the debate surrounding the new Gillette ad. Though people may disagree about how the company depicts real, virtuous manhood, its stance on abortion should be an eye-opener. At the very minimum, a culture of healthy masculinity should strive to protect society’s most vulnerable — the unborn.
To learn more about the Radiance Foundation and their valuable pro-life work, click here.