Entertainment mogul Kanye West dropped his first presidential campaign ad on the heels of the first round of Senate confirmation hearings over Supreme Court nominee Judge Amy Coney Barrett and just 22 days before the November election.
In the ad, which shows West in front of a black-and-white American flag, the rapper calls on Americans to “revive our nation’s commitment to faith.”
“We as a people will revive our nation’s commitment to faith, to what our Constitution calls the free exercise of religion, including of course prayer,” he said. “Through prayer, faith can be restored. We as a people are called to a greater purpose than ourselves. We are not only a beacon to the world, but we should be servants to each other.”
He went on to explain it is critical for the country to focus on strengthening the nuclear family unit — something the Black Lives Matter organization is committed to dismantling.
“We will build a stronger country by building stronger families,” West said. “Families are the building blocks of society, of a nation.”
He concluded, “By turning to faith, we will be the kind of nation, the kind of people God intends us to be.”
During his first presidential campaign rally in Charleston, South Carolina, in July, West, who supported President Donald Trump in 2016, opened up about the fact that he and his wife, Kim Kardashian, considered aborting their now-7-year-old daughter North.
In early September, West responded to those who criticized him for crying when he talked about the fact that he and Kardashian thought about aborting their then-unborn daughter. He told podcast host Nick Cannon, “A world that thinks you shouldn’t cry and be in repentance when you just — you know, that is the world that is sick.”
He also told Cannon he believes abortion to be a “black genocide.”
Due to his late entry into the campaign, West will only be on the presidential ballot in a handful of battleground states.