Faithwire
  • Watch
  • Go!
  • Podcasts
  • Newsletter
  • Contact Us
  • Facebook
  • Twitter
  • YouTube
  • Instagram
  • SCOTUS
  • Life
  • Religious Liberty
  • News
  • Politics
  • Faith
  • Opinion

Netflix Continues to See Drop in Membership Following ‘Cuties’ Debut

Photo by freestocks.org/Unsplash
Photo by freestocks.org/Unsplash
Share Tweet
By Tré Goins-Phillips
Editor

October 22, 2020

Netflix is reporting a lower-than-expected number of new member sign-ups in the third quarter, not long after controversy erupted over the streaming platform’s debut of the French film “Cuties.”

A social media trend encouraging people to cancel their Netflix subscriptions broke out earlier this year, following the release of the movie, which centers on a group of prepubescent girls joining a dance troupe where they participate in sexually suggestive routines while wearing very revealing outfits. The movement resulted in a spike in Netflix cancellations.

Netflix fell over 5% after its Q3 results came sharply below forecasts in terms of earnings-per-share (EPS), new subscribers and forward guidance due to a drastic slowdown in sign-ups in the summer season. pic.twitter.com/faqGMEJlHb

— Margaret Yang, CFA (@margaretyjy) October 21, 2020

According to a CNBC report, the company gained a net 2.20 million new worldwide subscribers compared to the 3.57 million investors were forecasting. During the same quarter in 2019, Netflix added 6.8 million new customers. In the U.S., the platform added only 177,000 new subscribers in Q3.

It’s worth noting, of course, the ongoing pandemic and its impact on potential subscribers’ employment situations has certainly impacted Netflix’s growth.

“Cuties” sparked intense furor, particularly among Christians and conservatives, many of whom voiced their disapproval for the sexually explicit film by cancelling their subscriptions to the entertainment service. Several lawmakers — including Reps. Tulsi Gabbard (D-Hawaii) and Jim Banks (R-Ind.) and Sens. Tom Cotton (R-Ark.) and Ted Cruz (R-Texas) — called the movie “child porn” and demanded an investigation into Netflix.

In early October, a Texas grand jury indicted Netflix for “promotion of lewd visual material” depicting underage children.

USA Today TV editor Gary Levin said the backlash could have impacted Netflix’s Q3 numbers.

“It’s impossible to attribute the lower numbers directly to the ‘Cuties’-inspired boycott drive,” he wrote. “But at least two analytics firms said last month their data showed Netflix was suffering higher ‘churn’ rates, which measure subscription cancellations, in the immediate aftermath of a #CancelNetflix movement that began online.”

For its part, Netflix continues standing by the film.

Latest

  • News

    Charges Dropped Against Christian Woman Arrested After Silently Praying in Her Head Outside Clinic — but She Plans to Continue the Battle

  • Entertainment

    What’s the Biggest Mistake Christians Make When Balancing Truth & Love? Christian Singer Mike Donehey Unveils His Take

  • News

    ‘A Football Coach…Not a Pastor: NFL Legend Deion Sanders Targeted by Atheists for Alleged ‘Unconstitutional Actions’

  • News

    ‘God Is With Me’: Woman Was Just Seconds From Potential Death When 3,000 lb Boulder Burst Through Her Living Room

  • News

    PRAY: Police Search For Answers After NJ Christian Councilwoman Killed Outside Her Home


Sponsored
Sponsored

Newsletter
Signup

Sidebar

Recent Posts

  • Charges Dropped Against Christian Woman Arrested After Silently Praying in Her Head Outside Clinic — but She Plans to Continue the Battle
  • What’s the Biggest Mistake Christians Make When Balancing Truth & Love? Christian Singer Mike Donehey Unveils His Take
  • ‘A Football Coach…Not a Pastor: NFL Legend Deion Sanders Targeted by Atheists for Alleged ‘Unconstitutional Actions’
  • ‘God Is With Me’: Woman Was Just Seconds From Potential Death When 3,000 lb Boulder Burst Through Her Living Room
  • PRAY: Police Search For Answers After NJ Christian Councilwoman Killed Outside Her Home

Archives

  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • July 2016
  • June 2016
  • May 2016

Categories

  • Christian Persecution
  • Coronavirus
  • culture
  • Culture
  • Entertainment
  • Faith
  • Faith
  • Family
  • George Floyd
  • Go!
  • Israel
  • Life
  • Life
  • Lifestyle
  • Media
  • Men
  • Mission Haiti
  • News
  • News
  • Opinion
  • P.O.V
  • Politics
  • Politics
  • Sponsored
  • Sports
  • Virtue
  • Women

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Navigation

  • Watch
  • Go!
  • Podcasts
  • Newsletter
  • Contact Us
  • Staff
  • Privacy Policy
  • Terms of Service

Follow Us

  • Facebook
  • Twitter
  • YouTube
  • Instagram

Subscribe to the Newsletter

Sign up to get our newsletter your inbox every day.

Newsletter Signup

Do you want to read
more articles like this?