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Veteran Pollster Frank Luntz: Election Results ‘Devastating’ for His Career Field

AP Photo/John Locher
AP Photo/John Locher
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By Tré Goins-Phillips
Editor

November 4, 2020

Veteran political pollster Frank Luntz had a rough day.

“The political polling profession is done,” he told Axios just after 11 p.m. on Election Day. “It is devastating to my industry.”

Early Wednesday afternoon, Luntz tweeted an apology to Trump pollster John McLaughlin, who said in late October President Donald Trump was leading “in all swing states.”

I owe an apology to @JMcLghln, who had the key Rust Belt states (Pennsylvania, Michigan, and Wisconsin) going for Trump by 1% margins or less.

No matter which way those states ultimately go, John’s numbers were closer than the semi-blowout margins from mainstream pollsters.

— Frank Luntz (@FrankLuntz) November 4, 2020

In late October, Luntz told Fox News that, if the polling predictions about the race between Trump and Democrat Joe Biden were wrong, his “profession is done.”

He also said on Election Day: “If Trump does pull it out … it would be the complete and utter destruction of the polling industry, at least in politics.”

GOP pollster Frank Luntz says, that if Trump wins, "it would be the complete and utter destruction of the polling industry – at least in politics." pic.twitter.com/cvprdpq7Hp

— The Daily Angle (@thedailyangle) November 3, 2020

While the final tally in several swing states still remains unknown as of early Wednesday afternoon, many of the polls leading up to Tuesday’s election predicted a major Biden victory. That has not happened.

If the former vice president wins to Trump, he will have barely made it to the necessary 270-vote threshold in the Electoral College.

Several other political commentators condemned the polling industry:

Modern American polling is dead and modern American pollsters should find another vocation so they stop wasting all of our collective time and helping to gaslight the media and American public.

— Meghan McCain (@MeghanMcCain) November 4, 2020

One result of 2020 election is that media polling is OVER. Utterly discredited & proven as worthless as a milk bucket under a bull. They were either dishonest or just plain incompetent. Either way, turn off the oven. They are DONE.

— Gov. Mike Huckabee (@GovMikeHuckabee) November 4, 2020

I don’t know if the left wing media or the polling industry ever recovers from this. I really don’t.

— Clay Travis (@ClayTravis) November 4, 2020

Why the media are having acid flashbacks to 2016 with the Trump-Biden race too close to call, and a 21st-century DEWEY DEFEATS TRUMAN moment for the polling business @BretBaier @MarthaMacCallum https://t.co/xVdePCDsdn

— HowardKurtz (@HowardKurtz) November 4, 2020

Whatever the result, there is only one catastrophic, demonstrable loser tonight: the corrupt media and polling establishment.

They have colluded to lie to you for a year that "Biden is up 17 in Wisconsin! Biden up 19 in Michigan!"

No, Trump is up.

What a stunning repudiation.

— Benny (@bennyjohnson) November 4, 2020

They lied to us. Liberals disguised as “nonpartisan polling experts” working with media elites to try and sway a national election. They’ve now been exposed twice 2016 & 2020. https://t.co/qQeGgRSxbo

— Jim DeMint (@JimDeMint) November 4, 2020

Tonight's results aren't quite a failure of polling; how can you accurately poll people who are afraid to tell the truth? It's testimony to the viciousness of leftist elites (media, corporate, etc): they force scared people to practice ketman. From my book LIVE NOT BY LIES: pic.twitter.com/oWWUZYO24D

— Rod Dreher (@roddreher) November 4, 2020

Fox News host Tucker Carlson unloaded on the media Tuesday night.

“[W]e in the media are particularly good at pretending that there is some reason that we misled our viewers or our readers,” he said. “We really should stop doing that because too much is at stake. And the first way to fix it is by holding the people who screwed up accountable.”

“And that’s just by firing them,” he added. “And they can go do something useful, like hang drywall or learn to paint or do something else. But they cannot keep discrediting the work of the rest of us by screwing up in the way they have. I think that is a fair ask.”

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