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Move Over Starbucks, Chip and Joanna Gaines Are Getting Into the Coffee Business

Image credit: Today/YouTube
Image credit: Today/YouTube
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By Tré Goins-Phillips
Editor

February 21, 2019

Move over, Starbucks.

HGTV celebrity designer couple Chip and Joanna Gaines are stepping into the coffee business, opening up their very first café in downtown Waco, Texas, according to the Waco Tribune-Herald.

‘A Great Fit’: Chip and Joanna Gaines Invite Texas Church to Meet on Their Property

View this post on Instagram

Thankful for coffee. And sweats. And mostly I’m thankful for home. Thank you guys for all of your support this week with my book launch. I hope it helps you love home as much as I do ♥️ #homebodydesignbook

A post shared by Joanna Stevens Gaines (@joannagaines) on Nov 10, 2018 at 5:21pm PST

Gaines spokesman John Marsicano confirmed to People they will break ground on the new project “early next month” with plans to open the coffee shop “by year’s end.”

What will the café offer?

The store will boast a full-service coffee bar, fresh-baked pastries, and an assortment of teas, Marsicano told the Herald-Tribune. The coffee shop will also feature a to-go window in order to accommodate the 30,000 visitors expected to visit the silos each week.

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The couple’s silos, which house the Magnolia Market, are about a block away from the café’s location on South Eighth Street downtown, the former home of CrossFit Waco.

What else are the Gaineses doing?

In April, the Christian couple wrapped the fifth and final season of their hit HGTV renovation show “Fixer Upper.” Now, they are working with Discovery to develop a “lifestyle-focused media network.”

Joanna Gaines also just launched a new collection of internationally inspired rugs, pillows and other home goods with lifestyle brand Anthropologie.

“For me, Anthropologie has long been a source of inspiration,” she said of the new partnership. “So this collaboration felt like a fun and natural pairing.”

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