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‘Jesus Shoes’: Limited Edition Holy Water Sneakers Sell Out at $3,000 a Pair

Photo by VacharapongW, iStock / Getty Images Plus
Photo by VacharapongW, iStock / Getty Images Plus
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By Jared Laskey
Contributor

October 10, 2019

Do you remember hearing, “It’s got to be the shoes?” As kids we may have been fooled into thinking specific shoe brand would make me jump higher, run faster or be a better athlete. For most of us, however, grew up to learn the truth: God-given talent is just that, a gift from God.

Now, a limited edition shoe label is attempting to put those two things together with so-called “Jesus shoes,” featuring Holy water …at an ungodly price of $3,000 a pair.

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Fox News reported, “a limited-edition sneaker, which is filled with holy water in the soles and blessed by a priest, sold out within minutes of its debut, despite each pair costing a whopping $3,000.”

The designer, MSCHF, put blessed holy water from the Jordan River in the soles of all-white Nike Air Max 97s. Not only will you know it is blessed holy water, but you can see the water through the see-through sole.

Jesus Shoes, “feature the Bible verse Matthew 14:25 — the passage describing Jesus walking on water — and a single blood drop to represent the blood of Christ. Among the other religious details are the frankincense-scented insoles, a crucifix threaded through the laces, and a red sole, which references the red shoes traditionally worn by past Popes.”

You may be asking yourself, “Is this for real?” Why, yes. Yes it is. But MSCHF bought the limited edition shoes at Nike retail value and redesigned them to “poke fun at collaboration culture.”

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MSCHF head of commerce told the NY Post, “So we wanted to make a statement about how absurd collab culture has gotten.” He continued saying, “We were wondering, what would a collab with Jesus Christ look like?”

Only two dozen shoes were released and sold out quickly, but the founder of MSCHF, Gabriel Whaley, “hinted there may be a ‘second coming’ in the future.”

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